motorbike-on-track

Client: Bikesure

BIKESURE - THE ULTIMATE TRACK DAY

The Challenge

Making the most of the client's ambassadors

Bikesure have had superbike legend Carl Fogarty as their ambassador for almost a decade. In January 2021, we made UsernameKate their digital ambassador in a first of it’s kind sponsorship deal. Part of both deals involved the creation of owned content for the brand. We needed to make the most of this.

motorbike-racing

The Solution

Bringing them together, and a few others too

We needed an entire race track, so it’d be a shame if only Kate and Foggy got to use it. We asked Kate to suggest 10 other female motorcyclists that are making content online and invited them down. They tested electric bikes and golf buggies on a go-kart track in the morning whilst Kate and Foggy filmed together, then let loose on the main track on their own bikes all afternoon. In return, over 100 pieces of content were posted by the influencers on the day.

The Results

The proof is in the pudding

  • Creators used

    10

  • Pieces of content

    100+

  • Campaign reach

    280,000+

  • Engagement

    18,000+