15 Creators, 1 Iconic Track
Bikesure wanted an attention-grabbing Summer activation. We thought we could do better than just a track day.
Over the course of a year, we work with well over 100 influencers for Bikesure. The thing is, a track day is an entirely different beast. You need creators that enjoy tracks. Creators that will behave on track, too. You need to be as immersed in the motorcycling influencer world as we are.
We’ve organised track days before, or brought influencers to pre-organised track days, but we didn’t want this to just be your typical, turn up, ride your bike, go home, so we went one step further.
So, with that in mind, we got to work identifying 15 creators that fit the bill perfectly. Sensible, polite, passionate, and with highly engaged audiences.
Next, we approached Bikesure’s manufacturer partners to source bikes for the day. Bikesure have insurance partnerships with most of the major global bike manufacturers. Budget was limited, the track was expensive, so the creators were attending for free, with no obligations to make or post anything.
We needed to give them a reason to want to post something.
See how the day unfolded...
Well, 14 brand new press bikes certainly seemed to do the job. Suzuki, Honda, Triumph and Yamaha all brought press bikes, and the creators loved them.
Finally, we created a Bikesure branded chill-out area, with red bike stands, custom branded Bikesure mats they could take home, branded oil cans they could take home, and more.
Triumph loved the day so much that they even created a video of their own and posted it to their Instagram, crediting and tagging Bikesure, generating further awareness.
The numbers from the day
01
2,200,000+ Total Following
Considering the fact influencers were only provided with expenses, we managed to get some seriously big hitters here based on the experience they knew we’d provide.
02
50+ Posts
Not only did they attend, they created and shared over 50 posts, and more are coming. Better still, it wasn’t just Instagram Stories. We had Reels, Shorts, full length YouTube Videos and more!
03
11,000+ Known Engagements
From the posts with public facing statistics available, we can see over 11,000 engagements. Not only does this mean the day was great for the creators, the content was great for the audience too.
Other case studies for you to read.
Time to commit to creators
