17,000+ £5 App Downloads

If you’re looking for someone to simply take over your paid social ads, you’re in the wrong place. Because we want you to get the results you deserve. Every single day, we see the power influencer content holds. So when we run paid social ads, we use influencer content.

That’s exactly what the DVSA allowed us to do. Keen to boost downloads of their driving theory revision app which, at the time, cost £5, they enlisted us to find key influencers reaching learner drivers, brief them, obtain the rights to the content we commission, and use paid spend to drive sales.

Thanks to our extensive work in this sector, having been working with Adrian Flux for 3 years already at this point, we had data to tell us exactly which influencers were best at influencing learner drivers in the UK.

We balanced this with our intricate knowledge of UK influencers, thanks to our years of relationship building, to pick influencers that not only had the ability to influence learner drivers, but were learner drivers themselves. This allowed us maximum authenticity, because they could use the app themselves and genuinely recommend it.

With this campaign happening pre-TikTok and Reels, we opted entirely for Instagram Stories. Sticker links had just recently been rolled out, and audiences were used to Stories re-directing them to various places.

However, whilst this campaign was pre-TikTok and Reels, it wasn’t before the Branded Content Partnership tool was released, although it was in it’s infancy at the time.

We jumped on this immediately, obtaining boosting rights to the influencer stories right from the word go, and applied carefully targeted paid spend behind each to amplify it further, resulting in the vast majority of the downloads you’ll see in the results below.