3 Years of Results

When we first met Learning Resources, we couldn’t believe they weren’t already doing the amount of influencer marketing we now do for them. They were already a dominant voice amongst key groups. The products were fantastic. Everyone that bought from them seemed to love and trust them. So why did they need us?

If there’s one thing we love, it’s ambition. Learning Resources are a smaller team than you would assume, given the size of the brand. Not only were they inundated with requests for collaborations, they knew they could grow further still.

Initially, we were tasked with helping them promote their products as Christmas gifts in the run up to the big day. Several impactful partnerships later, generating hundreds of thousands of views and tonnes of positive brand engagements, and we were given our first 12 month contract.

Since that day, we have been leading influencer relations for this incredible brand. Not just analysing, filtering, and dealing with all their inbound creator enquiries, but partnering them with hundreds of creators we have chosen to keep influencer content that features Learning Resources on peoples feeds every single week.

Every year, we promise a minimum amount of creator activations and pieces of content, and every year we beat it. In fact, in 2025 we more then doubled it, and in 2026, we reached the minimum promised amount by April.

We’ve also assisted with them with their Black Friday promotions, Christmas activations, and paid social advertising too, both running the paid ad campaigns and guiding their staff when they run them in-house.

As of 2026, we also introduced Learning Resources to our partner company Maze Media, and now work collaboratively with them to add some influencer marketing magic to their work for our, now shared, client.

When you meet a client like Learning Resources, that encourage creative thinking and never want to rest on their laurels, it’s impossible not to keep coming to them with ideas for activations. From in-person Parent Clubs to Kids Yoga sessions, we’ve been taking their influencer marketing beyond the typical ‘Sponsored Insta Post’ for years now, and the results below speak for themselves.