Client: Learning Resources
Learning Resources - A Pre-Christmas Push
The Challenge
Delivering their first organised influencer campaign
Learning Resources had gifted products previously, but had never embarked upon a planned, targeted influencer campaign. Christmas was approaching, so we needed to get moving!
The Solution
11 partnerships, paid advertising, and content to keep forever
We wanted to ensure Learning Resources had several irons in the fire. The best way to achieve this? Organic influencer partnerships, the option to combine this content with paid advertising, and content created by us with local parents and children that Learning Resources could distribute both now and long into the future.
The Execution
Ok, but what actually happened?
To start, we identified 11 parental micro-influencers, each with kids with different needs and personalities. Combined, they had a following of 224,000. Between them, they created 17 videos around specific, key products. Next up, we found local parents with kids that were comfortable on screen and filmed 10 further videos using the products. Lastly, these videos were distributed and advertised further using TikTok Spark Ads to drive users to Learning Resources’ product pages.
The Results
Let's take a look at the numbers
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Total reach
414,358
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Likes & comments
3,819
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Content saves
324
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Traffic sent to site
5,407