Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the acf domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/vhosts/fluential.co.uk/httpdocs/wp-includes/functions.php on line 6121
Greater Anglia Influencer Marketing | Fluential
train-station

Client: Greater Anglia

Greater anglia - improving confidence

The Challenge

Greater Anglia needed to lift traveller confidence

After conducting research, Greater Anglia realised that the general public really weren’t confident about using trains during the pandemic. Little did they know, the brand had put a tonne of measures in place to help their customers. They challenged us to show these protocols off to the public and measure a genuine uplift in confidence.

train-station-2

The Solution

Challenging perceptions and polling audiences

First, the influencers asked their audiences how they felt about train travel. Then, they showed them exactly why they can trust it as a safe method of public transport before asking whether their opinions had changed.

The Results

Here's how it went down

  • Percentage increase in feeling of safety

    44%

  • Creators used

    6

  • Campaign reach

    75,000+

  • Website visits

    500+