Client: DVSA
DVSA - Driving App Downloads
The Challenge
The DVSA needed to win over learner drivers
The theory revision space is competitive, with plenty of options. DVSA are in a constant battle for the top spot, and often win that battle. They wanted to use influencers to ensure download numbers stayed high.
The Solution
We chose influencers that needed the app as much as their audiences needed it
It was vital that the influencers had either already used the app to pass their theory test, or hadn’t yet passed and could use it to revise so that they could promote it authentically and identify their own key selling points.
The Results
Here's how it went down
-
Creators used
6
-
Pieces of content
15
-
Impressions
468,000+
-
Uplift in downloads
17,000+