CARLY-CAR

Client: Carly

Carly - Powerful UGC Content

The Challenge

Constantly providing impactful social content to keep Carly's ads fresh

Carly run an incredible amount of paid social advertising across a variety of platforms. The problem this presented, was that their ad content had an extremely short life. They were experience ad fatigue constantly. They needed an agency that could deliver both quantity and quality, every single month.

carly-car

The Solution

Expertise, efficiency, and constant negotiation

After studying Carly’s existing ad material, and armed with our extensive network of automotive accounts both small and large, we immediately set out to source 30 new videos every month for Carly to use in their paid social efforts. Diversity of creators, cars used, and even video styles, was incredibly important, and we made it a key area of focus, ensuring we had a huge mixture of content for Carly to test and deploy.

The Execution

Keeping up with the pace

Ask anyone in the influencer world, and they’ll tell you that sourcing 30 videos a month from micro-influencers and UGC creators is no small feat. An immense amount of outreach, negotiation, and identifying opportunities for repeat deals goes into keeping this monster of a campaign running, ahead of schedule, every month.

The Results

Let's take a look at the numbers

  • Creators outreached

    500+

  • Creators engaged

    250+

  • Pieces of content created

    300+

  • Months running

    10