Client: Bikesure
BIKESURE - THE ULTIMATE TRACK DAY
The Challenge
Making the most of the client's ambassadors
Bikesure have had superbike legend Carl Fogarty as their ambassador for almost a decade. In January 2021, we made UsernameKate their digital ambassador in a first of it’s kind sponsorship deal. Part of both deals involved the creation of owned content for the brand. We needed to make the most of this.
The Solution
Bringing them together, and a few others too
We needed an entire race track, so it’d be a shame if only Kate and Foggy got to use it. We asked Kate to suggest 10 other female motorcyclists that are making content online and invited them down. They tested electric bikes and golf buggies on a go-kart track in the morning whilst Kate and Foggy filmed together, then let loose on the main track on their own bikes all afternoon. In return, over 100 pieces of content were posted by the influencers on the day.
The Results
The proof is in the pudding
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Creators used
10
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Pieces of content
100+
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Campaign reach
280,000+
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Engagement
18,000+