The visual social media platform is continuing to up it’s offering
With the battle between Instagram stories and Snapchat basically over, this update simply reminds us why Instagram seems to be the better platform for creators. These new Instagram story analytics might well be the icing on the cake. We still love you Snapchat, you’re just better suited to our ugly selfies than our more serious posts.
Instagram story analytics
Similarly to Snapchat, Instagram stories have always shown you how many people have seen your post and who those people are. Now, there’s a new screen in town. Meet the analytics page.
Here’s a screenshot of the analytics from a post by our Influencer Manager, Harry.
As you can see, in addition to the view count we’re now greeted with the number of impressions. That’s the number of times your post has been seen instead of just counting unique viewers.
Next up we’ve got the figure we all dread – how many people swiped away. 56 people decided they didn’t want to look at this post, ouch.
“Finally we can see how many click throughs were generated from our Instagram story”
After this, however, is the one that we’ve been craving. Interactions. Finally we can see how many click throughs were generated from our Instagram story. This is going to be hugely helpful for brands when influencers they work with report back the stats from their sponsored content.
Finding out how many people swiped up to view a link was already possible if you used a tracking URL, and now you can see how effective that tag
Is the number high but the brand didn’t gain much interaction or many new followers? Chances are the brands account needs a bit of remodelling. Is the number low? Maybe the content, or the chosen influencer, needs rethinking. Either way, this figure is going to be a big asset to campaigns.
Instagram are nailing each and every update they bring out recently, but is there anything you still feel like you’re missing from the platform? Click here to tweet us @WeAreFluential and we’ll happily chat about your wildest gram-related desires.