On November the 16th, Facebook took to their newsroom to announce a ‘new’ app, Creator. The Facebook Creator app actually replaces the old Facebook Mentions app. Whilst Mentions hosted many of the same features we’re seeing announced in Creator, it was exclusive to those with verified pages. Creator will therefore be a welcome addition.
Facebook Creator features
Live video is super important. In fact, it’s watched 3 times more than video content that isn’t live anymore. With the new Live Creative Kit you’ll be able to add intros and outros, stickers and graphic frames to your broadcasts. Pretty cool right?
The community tab is a little messy. It’s a unified inbox, full of comments and messages. Some people like to have everything in one place, and those people will be in heaven.
Creators will be able to upload to their Facebook Story – a feature not included in the standard Facebook Page app. You can even use their effects and crosspost to other platforms.
Most importantly, insights. You’ll be able to dig into the key things like audience demographic and post performance. The depth doesn’t quite rival what you’ll see on a desktop, but it’s undoubtedly handy.
There’s even a shiny new website full of tips and tricks to help the community.
Why do you need it?
If I had to give one answer it’d simply be, future-proofing. The Facebook Creator app might not present any new opportunity for you right now, but I’d bet a lot of money that it will. With the removal of the Mentions app, this is going to be the heart of their creator offering, and you won’t want to risk missing out on future updates.
The live video element is also a huge sell. Not only is it arguably the most engaging style of content, the ability to brand it right from the app is priceless.
What will happen to Pages?
Interestingly, the Pages app still has one unique offering – the ‘Boost Post’ button. If you rely solely on Facebook Creator and want to put a little bit of spend behind your posts to reach a larger audience, you’ll have to turn to the Adverts app. Or a desktop, of course.
Perhaps soon they’ll add the option to Creator, at which point it’d come as no surprise if the Pages app simply disappears. We’ll try to make the most of our trusty old companion Pages until that day.
Want to chat a little more about the Facebook Creator app? Get in touch here.